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Google Play Store optimization.

Here is a list of primary Google play store app ranking factors:

  • Number of ratings
  • Number of installs and uninstalls
  • App involvement (frequency of use)
  • Growth of downloads in the nearest 30 days
  • Backlinks to your app

That is quite a good deal of applications, isn’t it? Sounds like a great news for all smart gadgets users out there, but not as good for app developers. But here is one thing – before people use apps for diverse purposes, they tend to search for these. So, ASO is not only about traffic, it’s also about conversion. Some people call it “App Store SEO”, because of its similarity with web Search Engine Optimization.

This is why you need to perform an A/B test before implementing any change in the listing elements that are affecting the conversion rate. App Store Optimization: What is it? We aren’t writing again about this, but basically, ASO is the process of optimizing a mobile app in order to get the maximum visibility and the highest conversion rate to install in the app stores. Can you give ideas for optimizing a real estate app? The function would depend on what and who the app is for. It can sound simple in theory, but in fact, takes a while trialing and fixing mistakes. App Store Optimization is a never-ending process, so keep on trying new things and optimizing your Google Play Store listing. A large amount of publishers still doesn’t invest in app store optimization.